iGaming · Fantasy · B2B2024
WA Fantasy Pick'em
Designed the end-to-end UX for a real-money fantasy sports platform serving B2B operators globally. Sports Provider of the Year 2024.
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Product Design Manager at WA Technology — designing iGaming UX that converts across sportsbook, casino, and fantasy platforms. Based in Ireland.
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Design System · iGaming · B2BOngoing
WA Belloa Design System
Built and scaled a multi-brand design system powering sportsbook, casino, and fantasy products across WA Technology's operator portfolio.
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Branding · Product · Freelance2024
RoadReady
End-to-end brand identity and product design for a driving test preparation app — from naming and visual identity through to UX and launch.
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iGaming · Fantasy · B2B2024
Free to Play Fantasy Games Library
Designed a library of free-to-play fantasy formats for B2B operators — including Player Reveals and Predict 6 — enabling rapid deployment of retention-focused game experiences across sportsbook platforms globally.
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